Create an Instagram shoutout offer

A shoutout adds a tappable circle to a widget. It invites shoppers to share your product in an Instagram story in exchange for an offer that you describe.

Nothing is posted automatically. The shopper creates and uploads the story in Instagram, tags the store, and follows your instructions to claim the offer.

[GIF PLACEHOLDER: Add a recording of Edit > Shoutout that enables the feature, enters “Get 10% off,” writes short claim instructions, and switches between the closed circle and open message previews.]

Create the offer

1. Open Home > Your widgets > Edit.
2. Select Shoutout.
3. Turn on Show a shoutout in this widget.
4. Enter a short offer that fits below the circle.
5. Write complete instructions that explain what to share, which Instagram account to tag, and how you will deliver the reward.
6. Preview both the closed circle and open message.
7. Select Save.

The shoutout belongs to that widget. You can create a different offer for another widget or leave the feature off there.

Write clear claim instructions

Tell shoppers whether they should send a direct message, share a story mention, or contact your team another way. Explain when they will receive the discount or reward.

Do not promise automatic verification or automatic delivery unless your store has a separate process that provides it. InstaFeedStory displays the offer and instructions, but your store handles the claim.

[IMAGE PLACEHOLDER: Add a storefront screenshot of the shoutout circle and its open instruction card. Use a demo offer and demo account name.]

Updated on: 10/08/2026